The artist as a brand : Social media marketing techniques and strategies for emerging art professionals
The ubiquity of Social Media has greatly shaped the way companies market their products, and above all, it has shaped the way potential customers and consumers relate to the brand itself. The element of trust has been added to the marketing equation, and brands cannot ignore the power of social media marketing. The profession of the Artist has also evolved; artists work more and more as entrepreneurs, and they need to be proactive in promoting the knowledge of their work…