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Clinic 29.9.2017 – THE ARTIST AS A BRAND: DIGITAL MARKETING TECHNIQUES FOR THE EMERGING ART PROFESSIONAL By Lavinia Colzani

Clinic 29.9.2017 – THE ARTIST AS A BRAND: DIGITAL MARKETING TECHNIQUES FOR THE EMERGING ART PROFESSIONAL By Lavinia Colzani

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THE ARTIST AS A BRAND: DIGITAL MARKETING TECHNIQUES FOR THE EMERGING ART PROFESSIONAL The workshop will focus on techniques that can easily be implemented by every art professional in order to develop their own marketing techniques in relation to their own brand strengths. Structure: – Social media as marketing tool: an introduction – Introduction on branding in art history; who used it, how, and how these strategies can be translated into modern day artistic branding – Building own brand: recognizing…

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The artist as a brand : Social media marketing techniques and strategies for emerging art professionals

The artist as a brand : Social media marketing techniques and strategies for emerging art professionals

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The ubiquity of Social Media has greatly shaped the way companies market their products, and above all, it has shaped the way potential customers and consumers relate to the brand itself. The element of trust has been added to the marketing equation, and brands cannot ignore the power of social media marketing. The profession of the Artist has also evolved; artists work more and more as entrepreneurs, and they need to be proactive in promoting the knowledge of their work…

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