Clinic 29.9.2017 – THE ARTIST AS A BRAND: DIGITAL MARKETING TECHNIQUES FOR THE EMERGING ART PROFESSIONAL By Lavinia Colzani
THE ARTIST AS A BRAND: DIGITAL MARKETING TECHNIQUES FOR THE EMERGING ART PROFESSIONAL The workshop will focus on techniques that can easily be implemented by every art professional in order to develop their own marketing techniques in relation to their own brand strengths. Structure: – Social media as marketing tool: an introduction – Introduction on branding in art history; who used it, how, and how these strategies can be translated into modern day artistic branding – Building own brand: recognizing…