KUVATA WEBINAR #2 Solutions to Income Challenges
KUVATA WEBINAR #2
Solutions to Income Challenges
8.10.2024 klo 12:00–13:30
Recorded
A visual artist can bring interaction, creativity, empathy, and an invitation to sensitivity and new ways of thinking into the workplace. For a company, art can be the key to well-being at work, an attraction, and part of its brand. This webinar outlines the roles of visual artists and visual art in various organizations and corporate environments.
Krista Petäjäjärvi and Kanerva Kartano provide inspiring case examples of the possibilities for visual artists beyond traditional roles, particularly in collaboration with different companies. How can a visual artist work together with a workplace developer or a coach, and how can the artist’s expertise be transformed into a purchasable service? In addition to practical case studies, the talk connects the topic to a broader phenomenon and explores the tensions between art and commerce, as well as future opportunities. Krista and Kanerva will also discuss how a company benefits from hiring an artist.
This webinar is currently available in Finnish only, but an English translation will be available soon. If you would like to receive a recording of the video, please send your request to info@globeartpoint.fi.
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Krista Petäjäjärvi is an artist-developer and PhD researcher at the University of Lapland. She has over 15 years of experience in integrating art into organizational development and societal change and actively lectures on the subject both domestically and internationally. Currently, Petäjäjärvi serves as an expert on art-based innovations at the Northern Dimension Partnership on Culture Secretariat in Latvia, whose mission is to strengthen the role of art and culture as part of the sustainable development agenda in a 10-country region in Northern Europe.
Kanerva Kartano has been working as a community artist in a permanent position at Sointu Senior Services in Tampere since 2017. In her role as an artist in elderly care, her tasks range from community art with seniors to organizational development as an artist within the organization, as well as leading cultural and art networks. She has contributed to the development of a cultural well-being model that highlights the importance of culture and art in the organization. Kartano has written about her work in a book commissioned by the Arts Promotion Centre Finland (Taike) titled Courage to Connect: An Artist in Elderly Care (2023). The electronic version of the book can be found on Taike’s website. Kartano is a visual artist by background and is currently pursuing a Master’s degree in Art Expertise at the University of Lapland.
About the project
The KUVATA project is implemented by Tampere University of Applied Sciences, the University of Lapland, and Globe Art Point ry. The Häme Centre for Economic Development, Transport, and the Environment has granted EU co-funding for the KUVATA project through the ESR+ program.
More information about the Kuvata project can be found at www.tuni.fi/en.
Photo by Katriina Haikala